Rupeezy MF Features for MFDs

In mutual fund distribution, the role of an MFD is not limited to merely facilitating investments. Onboarding clients, tracking portfolios, gathering information on suitable funds, and providing continuous service are also part of the daily routine. Managing these tasks can become challenging as the client base grows. This is where Rupeezy’s MF features help make the MFD's work easier and more organized.

What Makes Mutual Fund Distribution Difficult for MFDs? 

The role of an MFD is not limited merely to providing information about the right mutual funds; it involves handling a wide range of tasks from acquiring new clients to managing KYC, portfolio tracking, fund research, follow-ups, and ongoing client servicing. AMFI also considers digital infrastructure, record-keeping, and client onboarding and servicing to be crucial for MFDs.

That is why simply having a multitude of features is not enough for an MFD. The real benefit lies in technology that reduces repetitive daily tasks, thereby freeing up more time to focus on clients. Tools within Rupeezy Partner such as client and lead management, portfolio tracking, and operational support have been designed with precisely this need in mind.

Rupeezy Partner App: Manage the MFD Business From One Place 

The Rupeezy Partner App helps MFDs manage day-to-day tasks related to clients, leads, and portfolios more systematically. It includes features such as real-time portfolio tracking, access to over 50 AMCs, tracking of external mutual fund investments, and easy client onboarding.

Client and Lead Management

As the client base grows, simply saving names and mobile numbers is no longer sufficient. It becomes essential to keep track of who has started investing, who is a potential client, and who requires follow-up.

The Rupeezy Partner App allows MFDs to add new clients and manage potential customers as leads. If a lead subsequently opens a Rupeezy account using the same mobile number, they can be seamlessly moved to the client section.

Comprehensive Portfolio View

Investors often hold mutual fund investments across multiple platforms. Consequently, viewing investments on just one platform fails to provide a complete picture of the client's holdings.

Rupeezy’s 'Track External Fund' feature displays mutual fund investments held on other platforms within the Rupeezy app via an OTP-verified connection facilitated by MF Central. This connection is read-only, meaning external funds cannot be transacted through Rupeezy.

Access to 50+ AMCs

The Rupeezy Partner App provides MFDs with access to over 50 AMCs. This reduces the need to visit multiple platforms to manage investments associated with different fund houses.

On-the-Go Portfolio Tracking

Client meetings do not always take place in the office. The Rupeezy Partner App is designed to enable MFDs to manage their work via mobile. Having access to portfolio, client, and lead information makes it easy to quickly retrieve essential details during client interactions.

Smart Explore: Make Fund Comparison Easier 

Smart Explore helps MFDs find relevant funds from a vast array of mutual fund schemes and simplifies initial research. It allows MFDs to shortlist funds by filtering and sorting them based on various parameters.

Quickly Search for Funds

MFDs can search for schemes directly by the name of the mutual fund or fund house. This eliminates the need to manually search through long lists of funds.

Filter by Category and Risk

Smart Explore offers filters such as fund category, AMC, risk level, fund size, and minimum investment. This makes it easy to shortlist relevant schemes based on a client's specific requirements.

Sort by Returns, Risk, and Expense Ratio

Funds can be sorted based on parameters like 3-year returns, 3-year risk, and expense ratio. This enables MFDs to compare different schemes on a like-for-like basis, making the research process more structured.

Save Shortlisted Funds to a Watchlist

If a decision regarding a fund does not need to be made immediately, it can be saved to a Watchlist. This makes it convenient to revisit and review shortlisted schemes later.

View Key Scheme Details in One Place

Fund details provide information such as NAV, fund size, plan type, minimum SIP, minimum investment, expense ratio, exit load, risk, holdings, and fund manager. This reduces the need to consult multiple sources for initial fund research.

MF Lab: Go Beyond Looking at Individual Funds

MF Lab helps MFDs analyze shortlisted mutual funds or an entire portfolio holistically. It offers tools such as historical performance analysis, risk assessment, diversification checks, and back-testing, ensuring that discussions regarding the client's portfolio go beyond mere returns.

Create a Virtual Fund Basket

MFDs can combine various mutual funds into a virtual basket to observe their combined performance and portfolio behavior. This makes it easier to analyze a proposed allocation within the context of the overall portfolio, rather than evaluating a new fund in isolation.

Compare Historical Performance

MF Lab allows MFDs to view and compare the historical performance of selected funds or the entire portfolio. This helps the MFD understand how the portfolio has performed across different market cycles. Please note that past performance is not a guarantee of future returns.

Analyze Risk and Diversification

Simply holding multiple funds in a portfolio does not automatically ensure it is well-diversified. MF Lab assists in analyzing portfolio risk and diversification, enabling MFDs to review the client's existing allocation more clearly.

View Maximum Drawdown

Maximum Drawdown helps quantify the extent of a portfolio's decline from its previous peak during a specific historical period. MFDs can use this metric to explain downside behavior to clients, particularly when reviewing the portfolio during market corrections.

Back-Test the Portfolio

MF Lab allows MFDs to back-test a proposed mutual fund allocation using historical data. This enables them to visualize how that specific allocation would have performed in terms of returns and risk had it been held during a past period. This is strictly a historical analysis and does not predict or guarantee future performance.

Understand Performance Relative to Benchmarks

Comparing the portfolio's historical performance against a relevant benchmark helps MFDs understand how the portfolio fared relative to that reference index. This provides an additional reference point for client reviews, moving beyond a reliance solely on absolute returns.

Portfolio Overlap Analysis: Avoid Unnecessary Duplication 

Portfolio Overlap Analysis helps MFDs understand the extent of shared holdings across different mutual funds. This makes it easier to determine before adding a new fund whether the portfolio's diversification is increasing or if existing exposure is simply being duplicated.

Identify Similar Holdings

Even if two mutual funds belong to different categories, their portfolios may still contain some common stocks. Overlap analysis allows for the identification of these shared holdings.

Conduct Analysis Before Adding a New Fund

Suppose a client already holds two equity funds and wishes to add a third. By performing an overlap check, the MFD can determine whether the new fund introduces fresh exposure to the portfolio or merely increases concentration in existing holdings.

Client Onboarding and Lead Management: Reduce Manual Follow-Ups 

The Rupeezy Partner App enables MFDs to manage both existing and prospective clients through a structured process, eliminating the need to handle onboarding and lead tracking across disparate systems.

Map Clients to ARN

If a client is not automatically mapped to the MFD's ARN after account opening, they can be manually mapped using the 'Add Clients' option in the Partner App via mobile number and OTP verification.

Track Leads Separately

Mobile numbers not yet associated with a Rupeezy account can be added as leads following OTP verification. This facilitates the separate tracking of potential clients from existing ones.

Lead-to-Client Conversion Process

If a lead subsequently opens a Rupeezy account using the same mobile number, they are automatically moved to the 'Clients' section. According to Rupeezy, the account opening must occur within three months for the lead to be successfully mapped as a client.

Real-Time Portfolio Tracking and Client Servicing 

Rupeezy helps MFDs view client portfolio information in one place and manage reviews more systematically. (rupeezy.in)

View Portfolio Value and Returns

Metrics such as Current Value, Invested Value, Overall Return, and Portfolio XIRR can be viewed in the Portfolio section. This makes it easy to understand the portfolio's current status during client reviews.

Track SIP and Investment Details

MFDs can view a client's active SIPs, investments, and transaction history. Details such as units held, folio number, average purchase NAV, and XIRR for specific funds are also available.

View External Mutual Funds as well

If a client has purchased mutual funds through other platforms, these can be imported into Rupeezy via the 'Track External Fund' feature and viewed alongside the rest of the portfolio. This data is retrieved from MF Central through an OTP-verified, read-only connection.

CRM + Operational Support: Technology Alone Isn't Enough 

A good MFD platform offers more than just technology; support for day-to-day operational issues is also essential. Rupeezy provides MFDs with support through a CRM, a dedicated Relationship Manager (RM), WhatsApp support, and operational assistance.

Organize Client Data with CRM

Rupeezy’s CRM helps manage client information, investment records, and portfolio-related details in one place. This makes client servicing and follow-ups more organized for MFDs.

Dedicated RM Support

Not every issue needs to be resolved solely through the app. Rupeezy provides MFDs with dedicated Relationship Manager (RM) support to assist with account-related or operational queries.

WhatsApp and Operational Assistance

Rupeezy offers MFDs fast WhatsApp support and comprehensive operational assistance. Support is also available for tasks such as AMC coordination, paperwork, and follow-ups.

Marketing Support: Helping MFDs Build a Business, Not Just Manage Clients 

For MFDs, managing existing clients is not the only priority; reaching new clients and effectively showcasing services are also crucial for business growth. Rupeezy facilitates this process by providing marketing resources and branding support.

Ready-to-Use Marketing Creatives

Rupeezy’s offering for MFDs includes marketing resources such as posters, visiting cards, and digital creatives. This reduces the need for MFDs to create basic promotional materials from scratch.

Co-Branded Website Support

Co-branded website support is also available for MFDs. This enables distributors to establish a professional online presence and effectively showcase their services to potential clients.

Training and AI-Assisted Tools: Supporting Better Research 

Continuous learning and understanding new tools are essential for MFDs. Rupeezy provides training, webinars, and technology-based tools within its MFD ecosystem to support research and day-to-day workflows.

Training and Webinars

Rupeezy organizes training sessions and webinars for MFDs, covering practical topics related to mutual funds, distribution, and the platform itself. These sessions help MFDs keep their knowledge and understanding of the platform up to date.

AI-Powered Research Support

Rupeezy has introduced technology-based options such as AI integrations and MCP access that MFDs can utilize alongside AI tools like ChatGPT and Claude. The aim is to enhance the efficiency of information management and research workflows.

AI Does Not Replace the MFD

AI can be used to organize information, assist with research, or prepare for client discussions. However, the responsibility of understanding the investor's needs, risk profile, and suitability as well as ensuring compliance with applicable regulatory requirements remains with the MFD.

One Ecosystem Instead of Multiple Tools 

An MFD's work may require the use of various tools to meet diverse needs. Rupeezy offers a unified ecosystem for this, integrating functions such as research, client management, portfolio analysis, and business support into a single platform.

A Practical MFD Workflow Using Rupeezy 

From acquiring a new lead to regular portfolio servicing, an MFD can utilize Rupeezy’s various tools within a connected workflow.

Step 1: Add a Lead

When a potential client is identified through marketing activities or personal references, they can be added as a 'Lead' in the Rupeezy Partner App.

Step 2: Client Onboarding

Once the lead decides to proceed with an investment, the account opening and necessary onboarding processes are completed. Subsequently, the client can be mapped to the MFD’s ARN.

Step 3: Understand Existing Portfolio

If the client already holds mutual fund investments, their external holdings can be integrated into the portfolio view using the 'Track External Fund' feature.

Step 4: Conduct Fund Research

After understanding the client's investment objectives and requirements, the MFD can research funds by filtering and comparing options across relevant categories using 'Smart Explore'.

Step 5: Analyze Proposed Portfolio

Shortlisted funds can be analyzed as a virtual basket in 'MF Lab' to evaluate parameters such as historical performance, risk, diversification, and maximum drawdown.

Step 6: Check Portfolio Overlap

Before adding a new fund to the existing portfolio, the MFD can check for common holdings using the 'Portfolio Overlap' tool.

Step 7: Complete Investment Process

The investment process is executed based on the client's needs, suitability, and applicable requirements.

Step 8: Monitor Portfolio

Post-investment, the MFD can track portfolio value, returns, SIPs, and other investment details via the Partner App.

Step 9: Conduct Regular Client Reviews

Periodic portfolio reviews allow for discussions based on the client's existing investments and evolving requirements.

Step 10: Provide Ongoing Support

For any issues related to documentation, mapping, AMCs, or operational matters, the MFD can utilize Rupeezy’s Relationship Manager (RM), WhatsApp support, and operational support services.

Conclusion

The right tools can simplify the daily operations of Mutual Fund Distributors (MFDs). Rupeezy’s Partner App, Smart Explore, MF Lab, portfolio tracking, and support features help streamline essential tasks ranging from research to client servicing. This allows MFDs to dedicate more time to their clients and business growth.

FAQs

Q1. What is the Rupeezy Partner App for MFDs?

The Rupeezy Partner App helps MFDs manage clients, leads, portfolios, and mutual fund-related activities from a single platform.

Q2. How does Smart Explore help MFDs?

With Smart Explore, MFDs can search, sort, and shortlist funds based on various filters and parameters.

Q3. What is MF Lab in Rupeezy?

MF Lab helps MFDs analyze aspects such as historical performance, risk, diversification, and drawdown by creating virtual fund baskets.

Q4. Can MFDs track external mutual fund investments?

Yes, the 'Track External Fund' feature allows MFDs to view a client's external mutual fund investments within Rupeezy.

Q5. How does Portfolio Overlap help MFDs?

It helps identify common holdings across different mutual funds, enabling a better understanding of the portfolio's existing exposure.