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Ss Retail Limited
Minimum investment
Bidding date
16 Sep - 18 Sep 2026
Price range
₹403 - ₹424
Minimum quantity
35
Minimum investment
₹14,105
Issue size
₹500 Cr.
IPO doc (link)
RHP docsListing exchange
NSE/BSE
Total Issue Size:
₹500 Crore
Fresh Issue: 72% (₹360 Cr)
OFS: 28% (₹140 Cr)
Fresh Issue – ₹360 Crore
Offer for Sale – ₹140 Crore
Before Issue: 75.74%
After Issue: 64.82%
Lock-in / Stabilization | Timeline |
|---|---|
Minimum Promoters’ Contribution (20% of Post-Offer Equity Share Capital) | 18 months from the Date of Allotment |
Promoters’ Shareholding Above 20% | 6 months from the Date of Allotment |
Note: Retail IPO investors have no lock-in and can sell shares from the listing day.
Category | Subscription |
|---|---|
Qualified Institutional Buyers | 203.61x |
Retail Individual Investor | 36.36x |
Non-Institutional Investor | 143.32x |
Others | - |
Total | 103.40x |
SS Retail Ltd., incorporated in June 2016, is a multi-brand retail company focused on mobile phones, smartphones, accessories and consumer electronics. The company has built a strong presence across Maharashtra, Karnataka, Madhya Pradesh, Goa and Gujarat, with a particular focus on Tier II, Tier III and smaller cities where organized mobile and electronics retail is expanding. As of March 31, 2026, the company operated 503 stores across 215 cities, covering approximately 2,41,365 sq. ft., while its network increased to 536 stores covering around 2,60,597 sq. ft. by July 31, 2026.
The company operates through its brands SS Mobile, Mobile Exchange Wala and The Mobile Space and follows multiple store formats, including company-owned and company-operated, company-owned and franchisee-operated, and franchisee-owned and franchisee-operated models. Its product range extends beyond mobile phones to pre-owned smartphones, televisions, laptops, tablets and accessories. It also provides supporting services such as mobile protection plans, EMI options, anti-theft software and mobile recharge, allowing it to address several customer requirements through its retail network.
SS Retail has adopted a partnership-driven expansion strategy, using local franchisees to enter and strengthen its position in regional markets. During Fiscal 2026, the company acquired a 51.04% stake in Olineo Nexus India Private Limited, which added 34 stores to its network. According to the industry report cited in the IPO documents, SS Retail was the largest mobile phone retail chain in West India and Maharashtra and ranked third among its peers in India as of March 31, 2026. The company had 689 permanent employees as of the same date, supporting its management, retail operations, sales, supply chain and administrative functions.
Large and Expanding Store Network: SS Retail has established a substantial physical retail presence across multiple states. Its network grew from 503 stores as of March 31, 2026, to 536 stores by July 31, 2026, demonstrating continued expansion.
Strong Presence Beyond Major Metros: The company specifically targets Tier II, Tier III and smaller cities. This gives it exposure to regional markets where organized mobile and electronics retail still has room to develop.
Flexible Retail Formats: SS Retail uses COCO, COFO and FOFO models. This combination allows the company to balance direct control over operations with franchise-led expansion and potentially enter new markets with different investment requirements.
Recognized Regional Market Position: According to the industry report cited in the IPO documents, SS Retail was the largest mobile phone retail chain in West India and Maharashtra and the third largest among its Indian peers as of March 31, 2026.
Diversified Product and Service Offering: The company does not depend solely on new smartphones. Its offerings include pre-owned smartphones, televisions, laptops, tablets, accessories and various ancillary services, helping it serve different customer needs.
Highly Competitive Retail Market: Mobile phones and consumer electronics are highly competitive categories, with organized retailers, online marketplaces, brand stores and regional dealers competing for customers. Sustaining margins and market share may therefore remain challenging.
Dependence on Consumer Electronics Demand: A significant portion of the company's business comes from mobile phones and electronic products. Changes in consumer spending, product preferences, technology cycles or demand conditions could affect sales.
Low PAT Margin: Although the company has reported strong growth in absolute profit, its FY2026 PAT margin was 2.52%. This indicates that even moderate changes in costs, discounts or operating expenses could have a meaningful impact on profitability.
Borrowing and Leverage: The company reported total borrowings of Rs. 162.59 crore and a debt-to-equity ratio of 0.70 as of March 31, 2026. Interest costs and repayment requirements could place pressure on cash flows if operating performance weakens.
Expansion Execution Risk: Rapidly increasing the store network requires effective management of locations, inventory, employees, franchisees and supply chains. Poor execution could affect store-level profitability and overall returns.
2 Cr.
Mar'26
59.28 Cr.
Mar'26
125.15 Cr.
Mar'26
57 investors voted
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