RBZ Jewellers are one of the leading organised manufacturers of gold jewellery in India, specializing in antique gold jewellery. Their customer base in wholesale business includes reputed national, regional and local family jewellers spread across 19 States and 72 cities within India. The company also operates its retail showroom under the brand name “Harit Zaveri” and is a leading player in Ahmedabad.
They also export jewellery to Middle East region. They carry out their manufacturing operations from a well equipped and modern facility situated at Ahmedabad, Gujarat having advanced technologies in casting, laser and 3-D printing.
The Promoters of the company belong to a family of jewellers who have been involved in the same business over decades. Shri Bababhai Hargovandas Zaveri, a renowned goldsmith from Patan, Gujarat, laid the foundation of this family gold business several decades ago.
Strengths And Risks
+ Organised Manufacturing Setup: They have their own manufacturing set up consisting of bench working artisans, technology for laser cutting, laser engraving and state of the art casting units. The facility under one roof brings efficiency, control, supply assurance and large-scale supplies that are crucial to meet the market demands.
+ Geographical Spread: One of the key strengths of the company in the jewellery business is their wide reach and presence across India. With a footprint in 19 states and 72 cities, they have established a strong foothold in the market and have a deep understanding of the local customer preferences and trends.
+ Product Design and Innovation: Based on research, knowledge and expertise, RBZ has been able to create a unique and diversified range of designs and product range to cater to all age and genre of customers keeping in mind the
taste and preference of different regions.
+ Established & Trusted Brand: Company has established itself as a reputed brand in the jewellery market. They are one of the leading organized manufacturers of gold jewels in India. The trust is evident from the volume growth they achieved in the Fiscal 2023 and various awards by reputable agencies for quality and innovative designs.
- High Working Capital Requirements: The company requires significant amount of working capital for continued growth. Anu inability to meet
working capital requirements on commercially acceptable terms, may have an adverse impact on the
business.
- Product Mix: RBZ's revenues have been significantly dependent on sale of gold jewellery, which accounted for 87.93 %, 90.38 % and 88.40 % of total revenue from operations for the Fiscals 2023, 2022 and 2021, respectively. Any factors adversely affecting the procurement of gold or sales may negatively impact the business.
- Inventory Management: Company's results of operations are dependent on their ability to effectively manage our inventory by accurately estimating customer demand and supply situation and manufacture/ purchase additional inventory accordingly. As of March 31, 2023, they had total inventories consisting of raw materials, stock in trade and finished goods amounting to Rs 14,924.12 lakhs. Their inventory turnover for the Fiscal 2023, Fiscal 2022 and Fiscal 2021 was 173 days, 153 days and 300 days respectively.
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