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RKSWAMY IPO

R K Swamy Limited

IPO Doc

Start Date04-03-2024

Application Timing10am-5pm

Price Range₹270 - ₹288

Min Qty50

Min. Investment₹13500

Listing DateNA

Close Date06-03-2024

About R K Swamy Limited

R K Swamy Limited is the largest Indian majority-owned integrated marketing services provider in India, offering a single window solution for creative, media, data analytics, and market research services. They are among the top 10 diversified integrated marketing communications services groups operating in India with a comprehensive range of services.

RK Swamy has a track record of over five decades, and has been serving leading companies such as Aditya Birla Sun Life, Cera Sanitaryware, Dr. Reddy’s Laboratories, E.I.D. Parry, Fujitsu, Havells, Hawkins Cookers, Himalaya Wellness, HPCL, ICICI Prudential, IFB Industries, Mahindra and Mahindra Limited, ONGC, Royal Enfield, Shriram Finance, Tata Play Limited, Ultratech Cement, and UBI etc.

Why To Invest in R K Swamy Limited

One of the leading marketing services providers in India for over five decades. The net proceeds of the Fresh Issue are proposed to be utilized in the following manner:

Funding working capital requirements of our Company
Funding capital expenditure to be incurred by the Company for setting up a digital video content production studio (DVCP Studio)
Funding investment in IT infrastructure development of the company, and the Material Subsidiaries, Hansa Research and Hansa Customer Equity
Funding setting up of new customer experience centres and computer aided telephonic interview centres of the company;

Financial Table

Year	FY 2021	FY 2022	FY 2023
Operating Revenue (Rs. Cr)	173.5	234.4	292.6
Profit After Tax (Rs. Cr)	3	19.2	31.2

Strengths And Risks

Market Presence: R K Swamy has built client relationships with media partners over five decades. They have been able to leverage these relationships consistently for the benefit of clients, in terms of turnaround time, better pricing, value additions such as better placement, improved sponsorship benefits, and enhanced media engagement.

Data Analytics and Marketing Experience: Company offers a comprehensive suite of services under our Customer Data Analytics and MarTech segment. It has a 15 year track record in this segment, with a proven ability of producing digital content at scale, a leader in the business of market research.

Well Diversified Customer Base: Company has a well-diversified client base covering leading brands across multiple industry verticals. They are focused on the BFSI, automotive, FMCG/consumer durables/retail/e-commerce sectors and possess deep domain expertise across private sector, multinational companies, public sector, central government ministries and NGOs.

Established Internal Infrastructure: Company's marketing and client services network in India spans across 12 Indian cities, 12 offices and 12 field locations in India, They have also recently set up foreign subsidiaries in Dubai and Bangladesh to serve clients in Middle East, North Africa and South Asia.

Client Concentration: Company's business is concentrated around key clients, which account for a significant amount of revenue. If they fail to retain these clients, diversify their client base, or if any of the key clients reduce their marketing budgets, the business may be impacted.

Industry Risk: Company's revenues are highly dependent on certain key industries. Any decrease in demand for marketing services in these industry verticals could reduce their revenues and adversely affect the business, financial condition and results of operations.

Changing Trends : Digital marketing forms a substantial part of company's offerings and a major source of income. Any changes in trend, decrease in digital advertisement-spend by clients could have a material adverse effect on our business.

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Astha Credit & Securities Pvt Ltd
NSE, BSE & MCX Sebi Reg No:
INZ000187932

For any grievance contact:
grievance@rupeezy.in
0755-4268599

Membership ID:
NSE - 12227 BSE-6844 MCX - 40000
NSDL-IN303420 CDSL-94500

For cyber attack incident reporting:
gyanesh@rupeezy.in
9669695615

CIN:
U65929MP2003PTC016241

SEBI RA Registration:
INH000013332

SEBI Depository Participant Reg No:
IN-DP-611-2021

AMFI Registration:
ARN-35911

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Client Bank account Details:

Sr. No	Name of Bank Account	Bank Account Number	IFSC Code
1	ASTHA CREDIT AND SECURITIES P LTD - USCNBA A/c	00620340000150	HDFC0000062

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Client registration documents in Vernacular languages: Get Documents