R K Swamy IPO

Market Presence: R K Swamy has built client relationships with media partners over five decades. They have been able to leverage these relationships consistently for the benefit of clients, in terms of turnaround time, better pricing, value additions such as better placement, improved sponsorship benefits, and enhanced media engagement.

Data Analytics and Marketing Experience: Company offers a comprehensive suite of services under our Customer Data Analytics and MarTech segment. It has a 15 year track record in this segment, with a proven ability of producing digital content at scale, a leader in the business of market research.

Well Diversified Customer Base: Company has a well-diversified client base covering leading brands across multiple industry verticals. They are focused on the BFSI, automotive, FMCG/consumer durables/retail/e-commerce sectors and possess deep domain expertise across private sector, multinational companies, public sector, central government ministries and NGOs.

Established Internal Infrastructure: Company's marketing and client services network in India spans across 12 Indian cities, 12 offices and 12 field locations in India, They have also recently set up foreign subsidiaries in Dubai and Bangladesh to serve clients in Middle East, North Africa and South Asia.

Client Concentration: Company's business is concentrated around key clients, which account for a significant amount of revenue. If they fail to retain these clients, diversify their client base, or if any of the key clients reduce their marketing budgets, the business may be impacted.

Industry Risk: Company's revenues are highly dependent on certain key industries. Any decrease in demand for marketing services in these industry verticals could reduce their revenues and adversely affect the business, financial condition and results of operations.

Changing Trends : Digital marketing forms a substantial part of company's offerings and a major source of income. Any changes in trend, decrease in digital advertisement-spend by clients could have a material adverse effect on our business.