Novus Loyalty Ltd. was incorporated in 2011 and is a technology-driven company that provides loyalty and rewards solutions to businesses across multiple industries such as fintech, e-commerce, software, banking, FMCG, and real estate. The company focuses on helping businesses improve customer engagement and retention through modern loyalty programs. Novus Loyalty offers both customizable and ready-to-deploy loyalty program models including point-based reward systems, event-triggered campaigns, cashback programs, purchase-linked promotions, and digital voucher solutions. Its technology platform is designed to integrate smoothly with existing business systems and works across web platforms, mobile applications, and physical retail stores. The company provides its solutions through two deployment models: On-Premises infrastructure and SaaS (Software as a Service). The on-premises model allows enterprises to install the platform on their own servers for enhanced data control and security, while the SaaS model provides a cloud-based subscription solution that is scalable and easier to implement. Novus Loyalty operates in both domestic and international markets. In India, the company serves clients across states such as Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka. Internationally, it has clients in countries including the UAE, USA, Australia, and Puerto Rico. As of January 31, 2026, the company had around 50 employees supporting its operations and technology platform.