Wakefit Innovations presents an opportunity to invest in one of India’s fastest-growing D2C brands in the home and furnishing segment. The company has built a strong market presence through a digital-first approach and is now expanding rapidly with an omnichannel strategy supported by 125 retail stores across India. Wakefit’s focus on product innovation, especially in ergonomically designed mattresses and furniture, has helped it develop a strong customer base and brand recall. The company has shown healthy revenue growth of 28% in FY25, reflecting rising demand and operational scale. A significant portion of IPO funds will be used for expanding store networks, marketing activities, and improving operational capabilities, which may support sustained growth in the future. While valuation and profitability trends should be considered, Wakefit’s market position and expansion strategy make it an interesting offering for investors with a medium to long-term outlook.