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URBANCO IPO

Urban Company Limited

IPO Doc

Start Date10-09-2025

Application Timing10am-5pm

Price Range₹98 - ₹103

Min Qty145

Min. Investment₹14210

Listing Date17-09-2025

Close Date12-09-2025

About Urban Company Limited

Incorporated in December 2014, Urban Company Ltd. is a technology-driven, full-stack online marketplace providing home and beauty services. The company operates across 51 cities in India, the UAE, and Singapore, excluding cities served by its Saudi Arabia joint venture (as of June 30, 2025).

Urban Company’s platform enables consumers to book services such as cleaning, plumbing, electrical work, appliance repair, beauty treatments, and massage therapy, all delivered by trained and background-verified professionals. The company has also expanded into home solutions through its brand ‘Native’, offering products like water purifiers and electronic door locks.

For service professionals, Urban Company provides training, tools, financing, insurance, and branding support, enhancing service quality and income potential. By net transaction value, it is a leading online full-stack home and beauty services platform in India. Despite the Indian home services market being valued at USD 59.2 billion in 2024 and projected to reach USD 97.4 billion by 2029, online penetration remains below 1%, indicating strong growth potential.

As of June 30, 2025, the platform had 54,347 average monthly active service professionals, operating across over 12,000 service micro-markets. The company earns revenue through:

Platform service fees from consumers

Sale of products to service professionals for service delivery

Sale of Native products to consumers

Competitive Strengths:

Multi-category, hyperlocal marketplace with network effects

Trusted and established brand

High-quality service professionals through in-house training

Robust technology platform supporting service fulfillment, consumer growth, and professional empowerment

Why To Invest in Urban Company Limited

Strong Financial Growth: Revenue increased 36% and PAT rose 358% in FY25 compared to FY24.

Market Leadership: Leading full-stack home and beauty services platform in India with international presence.

Large Addressable Market: Indian home services market projected to grow to USD 97.4 billion by 2029, offering significant online expansion potential.

Diverse Revenue Streams: Platform services, products for professionals, and Native home products.

Experienced Management & Promoters: Led by Abhiraj Singh Bhal, Raghav Chandra, and Varun Khaitan with proven execution capabilities.

Strong Technology & Brand: Robust platform enabling network effects, service quality improvement, and consumer trust.

Financial Table

Period Ended	31 Mar 2025	31 Mar 2024	31 Mar 2023
Assets	2,200.64	1,638.65	1,631.22
Total Income	1,260.68	927.99	726.24
Profit After Tax	239.77	-92.77	-312.48
Net Worth	1,781.28	1,292.64	1,339.46
Reserves and Surplus	2,646.12	2,404.69	2,402.82

Strengths And Risks

Established Brand and Market Leadership: Urban Company has built a strong and trusted brand in the home and beauty services sector over the last decade. Its widespread presence in 51 cities across India, UAE, and Singapore, combined with a reputation for quality and reliability, gives it a competitive edge over new entrants. The brand recognition helps attract both consumers and skilled service professionals, driving consistent platform growth.

Strong Financial Performance and Profitability Growth: The company has demonstrated robust financial growth, with revenue increasing by 36% and profit after tax rising by 358% between FY24 and FY25. Such growth indicates strong operational efficiency and the ability to scale its business model effectively. Investors looking for high-growth tech-driven service platforms may find this financial track record attractive.

Large Untapped Online Market Potential: The Indian home services market, valued at USD 59.2 billion in 2024 and projected to reach USD 97.4 billion by 2029, remains largely under-penetrated online (below 1%). This provides Urban Company with substantial growth opportunities, especially as consumers increasingly prefer digital-first, convenient service bookings.

Diverse Revenue Model: Urban Company earns revenue from multiple streams, including platform service fees from consumers, sale of products to service professionals, and sale of Native home products. This diversified revenue approach reduces dependence on a single source and provides resilience against market fluctuations.

Robust Technology Platform and Professional Support: The company’s technology-driven platform ensures seamless service fulfillment, efficient consumer management, and empowerment of service professionals. Coupled with training, tools, and branding support for professionals, this strengthens service quality, customer satisfaction, and long-term retention on the platform.

High Competition in the Home and Beauty Services Sector: The home and beauty services market is highly competitive, with several local and international players expanding rapidly. Maintaining market share will require continued investment in marketing, technology, and service quality.

Dependence on Maintaining Service Quality Across Markets: Urban Company’s success relies heavily on the quality and reliability of its service professionals. Any lapse in service quality or negative consumer experiences could impact the brand and lead to customer attrition.

Impact of Economic Slowdown on Consumer Spending: A slowdown in consumer spending or reduced discretionary income may affect demand for home and beauty services, potentially reducing revenue growth for the company.

Execution Risks Related to Technology and Expansion: The company plans to invest in new technology and geographic expansion. Delays, inefficiencies, or increased costs in implementing these initiatives could impact operational performance and financial projections.

Regulatory and Compliance Risks: Changes in labor laws, platform regulations, or other government policies in India or international markets could adversely affect business operations. Compliance failures may also result in penalties or reputational damage.

FAQs

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Company

Astha Credit & Securities Pvt Ltd NSE, BSE & MCX SEBI Reg No:

INZ000187932

Membership ID:

NSE - 12227 BSE-6844 MCX - 40000 NSDL-IN303420 CDSL-94500

CIN:

U65929MP2003PTC016241

SEBI Depository Participant Reg No:

IN-DP-611-2021

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SEBI RA Registration:

INH000013332

AMFI Registration:

ARN-35911

Attention Investors:

Beware of fixed/guaranteed/regular returns/ capital protection schemes. Brokers or their authorized persons or any of their associates are not authorized to offer fixed/guaranteed/regular returns/ capital protection on your investment or authorized to enter into any loan agreement with you to pay interest on the funds offered by you. Please note that in case of default of a member claim for funds or securities given to the broker under any arrangement/ agreement of indicative return will not be accepted by the relevant Committee of the Exchange as per the approved norms.
Do not keep funds idle with the Stock Broker. Please note that your stock broker has to return the credit balance lying with them, within three working days in case you have not done any transaction within last 30 calendar days. Please note that in case of default of a Member, claim for funds and securities, without any transaction on the exchange will not be accepted by the relevant Committee of the Exchange as per the approved norms.
Check the frequency of accounts settlement opted for. If you have opted for running account, please ensure that your broker settles your account and, in any case, not later than once in 90 days (or 30 days if you have opted for 30 days settlement). In case of declaration of trading member as defaulter, the claims of clients against such defaulter member would be subject to norms for eligibility of claims for compensation from IPF to the clients of the defaulter member. These norms are available on Exchange website at following link: https://www.nseindia.com/invest/about-defaulter-section.
Brokers are not permitted to accept transfer of securities as margin. Securities offered as margin/ collateral MUST remain in the account of the client and can be pledged to the broker only by way of ‘margin pledge’, created in the Depository system. Clients are not permitted to place any securities with the broker or associate of the broker or authorized person of the broker for any reason. Broker can take securities belonging to clients only for settlement of securities sold by the client.
Always keep your contact details viz. Mobile number/Email ID updated with the stock broker. Email and mobile number is mandatory and you must provide the same to your broker for updation in Exchange records. You must immediately take up the matter with Stock Broker/Exchange if you are not receiving the messages from Exchange/Depositories regularly.
Don't ignore any emails/SMSs received from the Exchange for trades done by you. Verify the same with the Contract notes/Statement of accounts received from your broker and report discrepancy, if any, to your broker in writing immediately and if the Stock Broker does not respond, please take this up with the Exchange/Depositories forthwith.
Check messages sent by Exchanges on a weekly basis regarding funds and securities balances reported by the trading member, compare it with the weekly statement of account sent by broker and immediately raise a concern to the exchange if you notice a discrepancy.
Please do not transfer funds, for the purposes of trading to anyone, including an authorized person or an associate of the broker, other than a SEBI registered Stock broker.

Precautions for clients dealing in Options

Sharing of trading credentials i.e. login id & passwords including OTP’s is prohibited.
Trading in leveraged products like options without proper understanding could lead to losses. Please trade at your own risk.
Writing/ selling options or trading in option strategies based on tips, without basic knowledge & understanding of the product and its risks could lead to losses.
Dealing in unsolicited tips through WhatsApp, Telegram, YouTube, Facebook, SMS, calls, etc should be avoided.
Trading in “Options” based on recommendations from unauthorised / unregistered investment advisors and influencers should be avoided.

Awareness regarding guidelines regarding margin collection:

Stock Brokers can accept securities as margin from clients only by way of pledge in the depository system w.e.f. September 1, 2020
Update your mobile number & email Id with your stock broker/depository participant and receive OTP directly from depository on your email id and/or mobile number to create pledge
Pay 20% upfront margin of the transaction value to trade in cash market segment
Investors may please refer to the Exchange's Frequently Asked Questions (FAQs) issued vide circular reference NSE/INSP/45191 dated July 31, 2020 and NSE/INSP/45534 dated August 31, 2020 and other guidelines issued from time to time in this regard
Check your Securities /MF/ Bonds in the consolidated account statement issued by NSDL/CDSL every month

Advisory – KYC Compliance:

All investors are requested to take note that 6 KYC attributes i.e. Name, PAN, Address, Mobile Number, Email id and Income Range have been made mandatory. Investors availing custodian services will be additionally required to update the custodian details.
The last date to update KYC is on or before March 31, 2022.
Thereafter non-compliant trading accounts will be blocked for trading by the Exchange.
The non-compliant demat accounts will be frozen for debits by Depository Participant or Depository.
On submission of the necessary information to the stockbroker and updation of the same by the stockbroker in the Exchange systems and approval by the Exchange, the blocked trading accounts shall be unblocked by the Exchange on T+1 trading day.
The demat account shall be unfreezed once the investor submits the deficient KYC details and the same is captured by the depository participant in the depository system.
To ensure smooth settlement of trades, the investors are requested to ensure that both the trading and demat accounts are compliant with respect to the KYC requirement.
The investors are hereby requested to comply with the regulatory guidelines issued by Exchanges and Depositories from time to time with regard to KYC compliance and related requirements.
We do proprietary trading

Client Bank Account Details:

Sr. No	Name of Bank Account	Bank Account Number	IFSC Code
1	ASTHA CREDIT AND SECURITIES P LTD - USCNBA A/c	00620340000150	HDFC0000062

*Investors are requested to note that Stock broker Astha Credit and Securities Private Limited is permitted to receive/pay money from/to investor through designated bank accounts only named as client bank accounts. Stock broker Astha Credit and Securities Private Limited is also required to disclose these client bank accounts to Stock Exchange. Hence, you are requested to use following client bank accounts only for the purpose of dealings in your trading account with us. The details of these client bank accounts are also displayed by Stock Exchanges on their website under “Know/ Locate your Stock Broker.

1. No need to issue cheques by investors while subscribing to IPO. Just write the bank account number and sign in the application form to authorize your bank to make payment in case of allotment. No worries for refund as the money remains in the investor's account. 2. KYC is a one-time exercise while dealing in securities markets - once KYC is done through a SEBI registered intermediary (Broker, DP, Mutual Fund, etc.), you need not undergo the same process again when you approach another intermediary.

Disclaimer:

Investment in the securities market is subject to market risks, read all the related documents carefully before investing.
Brokerage will not exceed SEBI prescribed limit.
Please refer to the Risk Disclosure Document issued by SEBI and go through the Rights and Obligations and Do's and Don'ts issued by Stock Exchanges and Depositories before trading on the Stock Exchanges.
For commodities derivatives please note that Commodities Derivatives are highly leveraged instruments.
Before investing in the asset class consider your investment objectives, level of experience and risk appetite carefully.
Mutual fund investments are subject to market risks, read all scheme related documents carefully. Mutual Funds are not an approved product of the Exchanges and any dispute related to this will not be dealt at Exchange platform. ACSPL is a Mutual fund distributor/s registered for Mutual Funds.

Prevent Unauthorized Transactions in your demat account --> Update your Mobile Number with your Depository Participant. Receive alerts on your Registered Mobile for all debit and other important transactions in your demat account directly from NSDL/CDSL on the same day......................issued in the interest of investors. We do Pro trading.

Client registration documents in Vernacular languages: Get Documents

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URBANCO IPO

About Urban Company Limited

Why To Invest in Urban Company Limited