Sula is India’s largest wine producer and seller (FY’21). They are consistent market leaders in Indian wine industry with over 50% market share across all price segments, Elite, Premium, Economy and Popular.

The business operates in: 2) production, import and distribution of wines and b) operating wine tourism, resorts and tasting centres. The co offers a range of popular wine brands other than flagship Sula brand; RASA, Dindori, Madera, Dia. The brand ‘Sula’ is a category creator in Indian wine market.

They produce 56 different labels of wine at four owned and two leased production facilities at Maharashtra and Karnataka.

Indian alco-beverage sector size is estimated at INR 2.5 lakh Crore in FY 2020, one of the biggest in the world. Per capita consumption has grown from 1.3 litres in 2005  to 2.7 litres in 2010.

For wine the per capita consumption of wine in India is less than 100 ml, just 1% of overall alcohol consumption while the world average is to 13%. 
Positive demographic factors make India one of the most attractive markets for alcoholic beverages.

Indian Wine Market is expected to grow at a CAGR of 14% in terms of volume from FY ‘21 to ‘25 with domestic players dominating volumes. By value, it is expected to reach INR 3,200 Crore by FY ‘25 at a CAGR of 20%