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SULA IPO

Sula Vineyards Limited
Start Date12-12-2022
Application Timing10am-5pm
Price Range₹340 - ₹357
Min Qty42
Min. Investment₹14280
Listing DateNA
Close Date14-12-2022

About Sula Vineyards Limited

Why To Invest in Sula Vineyards Limited

Leading player in wine industry with high barriers to entry. Owns over 50% market share and pioneer in wine tourism. A large untapped market with high growth potential due to increasing income and lifestyle spends.

Strengths And Risks
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High barriers to entry: : The wine industry is highly capital, time and inventory intensive business with a long value chain process, high import duties making it difficult for new players to penetrate.
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Established market leader and brand:: Sula is an established brand, category creator and leader across variants with strong networks in key markets.
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Largest Distribution Network:: Sula is present in 25 states, 7 UTs and over 20 countries incl. Europe, Japan, UK, US. They sell through 23,000 POS outlets, 9000 restaurants and a sales force of 130 employees.
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Secured raw material supplies: : Sula owns 2,600 acres of vineyards, much higher than their Indian competitor with 460 acres. They have long-term supply arrangements covering 90% of their annual supply of grapes.
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Wine tourism pioneer:: Sula pioneered wine tourism in India with a strong D2C presence. They own the most visited vineyard in India creating a unique and growing wine culture.
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Govt Regulations: : Wine industry is subject to a licensing and excise regime with changing laws, rules and regulations and legal uncertainties e.g. taxation.
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Import Duty Protection: : Sula benefits from high import duties on international wines in India, but these duties could be reduced or eliminated in the future, adversely affecting their business.
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Climatic Conditions: : Adverse climatic conditions like unseasonal rain, drastic temperatures may impact the quality of key raw material wine grapes.
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Consumer Preferences:: Indian wine industry is evolving and consumers taste preferences are difficult to predict posing threat to market share from competitors and other alco-beverages.
FAQs
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