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PROFX IPO

PRO FX Tech Limited

IPO Doc

Start Date26-06-2025

Application Timing10am-5pm

Price Range₹82 - ₹87

Min Qty1600

Min. Investment₹131200

Listing DateNA

Close Date30-06-2025

About PRO FX Tech Limited

PRO FX Tech Limited, established in 2006, is a leading distributor of high-end Audio-Video (AV) products including amplifiers, turntables, processors, speakers, soundbars, audio streamers, subwoofers, and premium-grade AV cables. The company specializes in designing customized AV solutions for home theatres, corporate environments, automation systems, and multi-room audio setups.

With distribution rights for renowned global brands such as Denon, Polk, and JBL, the company ensures access to cutting-edge technology and quality. PRO FX Tech operates seven showrooms and two experience centres across six major Indian cities including Mumbai, Bangalore, Chennai, and Mysore.

The company has a well-equipped team of 104 employees, with strong sales, marketing, and technical support infrastructure that aids in customer engagement and service excellence.

Why To Invest in PRO FX Tech Limited

Consistent Financial Growth: Revenue grew by 17% and PAT increased by 30% YoY (FY25 vs FY24).

Low Debt, Strong Return Ratios: ROE of 39.71%, ROCE of 45.55%, and Debt/Equity of just 0.06.

Premium Brand Association: Exclusive distribution for globally recognized brands like JBL and Denon.

Expansion-Oriented Fund Usage: IPO proceeds will be used for opening 3 new experience centres and repaying debt.

Robust Market Presence: 9 customer-facing centres across India ensure brand visibility and accessibility.

Efficient Management: A seasoned promoter group with proven operational execution.

Financial Table

Period Ended	31 Mar 2025	31 Mar 2024	31 Mar 2023	31 Mar 2022
Assets	66.15	46.41	37.50	32.95
Revenue	130.05	110.94	96.26	86.25
Profit After Tax	12.24	9.44	6.35	4.28
EBITDA	17.06	14.37	10.10	7.36
Net Worth	36.91	24.72	15.37	8.23
Reserves and Surplus	24.56	12.33	15.75	9.40
Total Borrowing	2.05	3.82	0.62	1.55

Strengths And Risks

Wide Retail and Distribution Network: PRO FX Tech has a strong physical presence with 7 showrooms and 2 experience centres spread across six major Indian cities, enabling it to tap into a large and diverse customer base.

Strong Financial Performance: The company has demonstrated consistent financial growth, with an EBITDA margin of 13.19% and a PAT margin of 9.41% in FY25, reflecting operational efficiency and profitability.

High Return Ratios: With a Return on Capital Employed (ROCE) of 45.55% and Return on Equity (ROE) of 39.71%, the company showcases excellent capital utilization and shareholder returns.

Diversified Product Portfolio: Offering a wide range of AV products including amplifiers, sound systems, streamers, and home automation solutions, the company caters to both residential and commercial markets.

Association with Global Brands: PRO FX Tech has distribution rights for international AV brands like Denon, Polk, and JBL, giving it access to premium products and advanced technologies.

Strategic Capital Allocation: The IPO funds will be utilized for expansion through new showrooms, debt repayment, and working capital needs indicating a forward-looking business approach.

Volatility Due to SME Listing: As the IPO is being listed on NSE SME, post-listing price volatility could be higher compared to mainboard listings, affecting short-term investor confidence.

Dependency on Third-Party Brands: A significant portion of revenue is derived from distributing global brands. Any disruption in these partnerships could adversely impact operations.

Limited Current Geographic Reach: Although present in key cities, the company’s market reach is still limited on a pan-India scale, which may constrain growth in the near term.

EPS Dilution Post IPO: The company's Earnings Per Share (EPS) is expected to decline post-issue from ?9.51 to ?6.99, leading to a higher Price-to-Earnings ratio and possible short-term valuation concerns.

FAQs

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Company

Astha Credit & Securities Pvt Ltd NSE, BSE & MCX SEBI Reg No:

INZ000187932

Membership ID:

NSE - 12227 BSE-6844 MCX - 40000 NSDL-IN303420 CDSL-94500

CIN:

U65929MP2003PTC016241

SEBI Depository Participant Reg No:

IN-DP-611-2021

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gyanesh@rupeezy.in
9669695615

SEBI RA Registration:

INH000013332

AMFI Registration:

ARN-35911

Attention Investors:

Beware of fixed/guaranteed/regular returns/ capital protection schemes. Brokers or their authorized persons or any of their associates are not authorized to offer fixed/guaranteed/regular returns/ capital protection on your investment or authorized to enter into any loan agreement with you to pay interest on the funds offered by you. Please note that in case of default of a member claim for funds or securities given to the broker under any arrangement/ agreement of indicative return will not be accepted by the relevant Committee of the Exchange as per the approved norms.
Do not keep funds idle with the Stock Broker. Please note that your stock broker has to return the credit balance lying with them, within three working days in case you have not done any transaction within last 30 calendar days. Please note that in case of default of a Member, claim for funds and securities, without any transaction on the exchange will not be accepted by the relevant Committee of the Exchange as per the approved norms.
Check the frequency of accounts settlement opted for. If you have opted for running account, please ensure that your broker settles your account and, in any case, not later than once in 90 days (or 30 days if you have opted for 30 days settlement). In case of declaration of trading member as defaulter, the claims of clients against such defaulter member would be subject to norms for eligibility of claims for compensation from IPF to the clients of the defaulter member. These norms are available on Exchange website at following link: https://www.nseindia.com/invest/about-defaulter-section.
Brokers are not permitted to accept transfer of securities as margin. Securities offered as margin/ collateral MUST remain in the account of the client and can be pledged to the broker only by way of ‘margin pledge’, created in the Depository system. Clients are not permitted to place any securities with the broker or associate of the broker or authorized person of the broker for any reason. Broker can take securities belonging to clients only for settlement of securities sold by the client.
Always keep your contact details viz. Mobile number/Email ID updated with the stock broker. Email and mobile number is mandatory and you must provide the same to your broker for updation in Exchange records. You must immediately take up the matter with Stock Broker/Exchange if you are not receiving the messages from Exchange/Depositories regularly.
Don't ignore any emails/SMSs received from the Exchange for trades done by you. Verify the same with the Contract notes/Statement of accounts received from your broker and report discrepancy, if any, to your broker in writing immediately and if the Stock Broker does not respond, please take this up with the Exchange/Depositories forthwith.
Check messages sent by Exchanges on a weekly basis regarding funds and securities balances reported by the trading member, compare it with the weekly statement of account sent by broker and immediately raise a concern to the exchange if you notice a discrepancy.
Please do not transfer funds, for the purposes of trading to anyone, including an authorized person or an associate of the broker, other than a SEBI registered Stock broker.

Precautions for clients dealing in Options

Sharing of trading credentials i.e. login id & passwords including OTP’s is prohibited.
Trading in leveraged products like options without proper understanding could lead to losses. Please trade at your own risk.
Writing/ selling options or trading in option strategies based on tips, without basic knowledge & understanding of the product and its risks could lead to losses.
Dealing in unsolicited tips through WhatsApp, Telegram, YouTube, Facebook, SMS, calls, etc should be avoided.
Trading in “Options” based on recommendations from unauthorised / unregistered investment advisors and influencers should be avoided.

Awareness regarding guidelines regarding margin collection:

Stock Brokers can accept securities as margin from clients only by way of pledge in the depository system w.e.f. September 1, 2020
Update your mobile number & email Id with your stock broker/depository participant and receive OTP directly from depository on your email id and/or mobile number to create pledge
Pay 20% upfront margin of the transaction value to trade in cash market segment
Investors may please refer to the Exchange's Frequently Asked Questions (FAQs) issued vide circular reference NSE/INSP/45191 dated July 31, 2020 and NSE/INSP/45534 dated August 31, 2020 and other guidelines issued from time to time in this regard
Check your Securities /MF/ Bonds in the consolidated account statement issued by NSDL/CDSL every month

Advisory – KYC Compliance:

All investors are requested to take note that 6 KYC attributes i.e. Name, PAN, Address, Mobile Number, Email id and Income Range have been made mandatory. Investors availing custodian services will be additionally required to update the custodian details.
The last date to update KYC is on or before March 31, 2022.
Thereafter non-compliant trading accounts will be blocked for trading by the Exchange.
The non-compliant demat accounts will be frozen for debits by Depository Participant or Depository.
On submission of the necessary information to the stockbroker and updation of the same by the stockbroker in the Exchange systems and approval by the Exchange, the blocked trading accounts shall be unblocked by the Exchange on T+1 trading day.
The demat account shall be unfreezed once the investor submits the deficient KYC details and the same is captured by the depository participant in the depository system.
To ensure smooth settlement of trades, the investors are requested to ensure that both the trading and demat accounts are compliant with respect to the KYC requirement.
The investors are hereby requested to comply with the regulatory guidelines issued by Exchanges and Depositories from time to time with regard to KYC compliance and related requirements.
We do proprietary trading

Client Bank Account Details:

Sr. No	Name of Bank Account	Bank Account Number	IFSC Code
1	ASTHA CREDIT AND SECURITIES P LTD - USCNBA A/c	00620340000150	HDFC0000062

*Investors are requested to note that Stock broker Astha Credit and Securities Private Limited is permitted to receive/pay money from/to investor through designated bank accounts only named as client bank accounts. Stock broker Astha Credit and Securities Private Limited is also required to disclose these client bank accounts to Stock Exchange. Hence, you are requested to use following client bank accounts only for the purpose of dealings in your trading account with us. The details of these client bank accounts are also displayed by Stock Exchanges on their website under “Know/ Locate your Stock Broker.

1. No need to issue cheques by investors while subscribing to IPO. Just write the bank account number and sign in the application form to authorize your bank to make payment in case of allotment. No worries for refund as the money remains in the investor's account. 2. KYC is a one-time exercise while dealing in securities markets - once KYC is done through a SEBI registered intermediary (Broker, DP, Mutual Fund, etc.), you need not undergo the same process again when you approach another intermediary.

Disclaimer:

Investment in the securities market is subject to market risks, read all the related documents carefully before investing.
Brokerage will not exceed SEBI prescribed limit.
Please refer to the Risk Disclosure Document issued by SEBI and go through the Rights and Obligations and Do's and Don'ts issued by Stock Exchanges and Depositories before trading on the Stock Exchanges.
For commodities derivatives please note that Commodities Derivatives are highly leveraged instruments.
Before investing in the asset class consider your investment objectives, level of experience and risk appetite carefully.
Mutual fund investments are subject to market risks, read all scheme related documents carefully. Mutual Funds are not an approved product of the Exchanges and any dispute related to this will not be dealt at Exchange platform. ACSPL is a Mutual fund distributor/s registered for Mutual Funds.

Prevent Unauthorized Transactions in your demat account --> Update your Mobile Number with your Depository Participant. Receive alerts on your Registered Mobile for all debit and other important transactions in your demat account directly from NSDL/CDSL on the same day......................issued in the interest of investors. We do Pro trading.

Client registration documents in Vernacular languages: Get Documents

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PROFX IPO

About PRO FX Tech Limited

Why To Invest in PRO FX Tech Limited