Gopal Snacks is a fast moving consumer goods company in India, offering ethnic snacks, western snacks and other products in ten States and two Union Territories. They offer a wide variety of savoury products under our brand ‘Gopal’, including ethnic snacks such as namkeen and gathiya, Western snacks such as wafers, along with fast-moving consumer goods that include papad, spices, gram flour or besan, noodles, rusk and soan papdi.
They operate six manufacturing facilities, with three primary manufacturing facilities being located at Nagpur, Maharashtra; Rajkot, Gujarat; and Modasa, Gujarat. Over the years, company has built its brand through marketing and brand building initiatives, that has resulted in a positive brand recall among their target audience.
Strengths And Risks
+ Recognised Brand: Company's position in the Indian snack food market as an ethnic savouries brand with a significant presence in Gujarat with good quality at affordable price has helped them create a brand recognition.
+ Diversified Product Portfolio: Company offers a diversified portfolio of savoury snacks, including ethnic savouries such as namkeen and gathiya and Western snacks such as wafers, and snack pellets, that cater to varied consumer tastes and preferences.
+ Distribution Network : Gopal Snacks has three depots and 617 distributors, who help them reach retailers located across
ten States and two Union Territories in India, including Gujarat, Maharashtra and Uttar Pradesh.
+ Experienced Promoters: They have a professional and experienced management team led by one of the Promoters, Bipinbhai Vithalbhai Hadvani, who is the Chairman and MD of the company and has over 29 years of experience in the snacks industry.
- Regional Player: 75-80% of company's revenue comes from the state of Gujarat. Any loss of market share in this state can impact business.
- Contamination Risk: The average shelf life of company's products ranges from three to six months. Any actual or alleged contamination could lead to legal liability, damage to brand reputation, and adverse impact on business.
- Statutory Warnings: Company has received eight notices declaring products under FSS Act to be allegedly substandard or not conforming to the specifications mentioned in the packaging or adulterated (ii) alleging misbranding or deficient packaging or misleading advertisement of products; and (iii) misleading advertisement of products.
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