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CUDML IPO

Cash Ur Drive Marketing Limited

IPO Doc

Start Date31-07-2025

Application Timing10am-5pm

Price Range₹123 - ₹130

Min Qty1000

Min. Investment₹123000

Listing Date07-08-2025

Close Date04-08-2025

About Cash Ur Drive Marketing Limited

Established in 2009, Cash Ur Drive Marketing Ltd. is a specialized outdoor advertising company that focuses on transit media solutions like vehicle wrap advertising, turning moving vehicles into mobile billboards. With operations spanning multiple Indian cities including Chandigarh, Mumbai, Noida, and Lucknow, the company offers integrated 360-degree campaigns combining print, outdoor, digital, and POS media.

Their service portfolio includes cab branding, in-cab displays, billboard advertising, auto hood branding, digital wall painting, and print media in newspapers and trade journals. Additionally, the company has ventured into advertising for EVs and charging stations, aligning with the electric mobility trend.

As of June 30, 2025, the company employs 87 people on payroll and 3 on contract basis. Recognized by DAVP and INS, the company is known for its client-centric approach and seasoned management team.

Why To Invest in Cash Ur Drive Marketing Limited

Strong Financial Growth: Revenue grew by 45% YoY, and PAT surged by 92% between FY24 and FY25.
Low Debt Company: With total borrowings reduced to just ?0.18 crore in FY25, the company is nearly debt-free.
High Profitability Metrics: Return on Equity (ROE) at 44.43% and EBITDA Margin at 14.84% indicate efficient operations.
Focused Use of IPO Proceeds: Funds will be utilized for tech investment, capital expenditure, and working capital needs suggesting strategic growth plans.
EV Advertising Niche: Growing involvement in EV advertising and charging station branding positions it for future growth.
Anchor Investor Confidence: Raised Rs.17.19 crore from anchor investors ahead of IPO.

Financial Table

Period Ended	31 Mar 2025	31 Mar 2024	31 Mar 2023
Assets	94.39	93.36	76.33
Revenue	142.18	97.77	81.31
Profit After Tax	17.68	9.22	5.15
EBITDA	20.67	8.81	5.42
Net Worth	55.98	23.59	14.37
Reserves and Surplus	42.80	17.59	14.27
Total Borrowing	0.18	0.45	5.06

Strengths And Risks

Accredited by DAVP & INS: The company holds official recognition from DAVP (Directorate of Advertising & Visual Publicity) and INS (Indian Newspaper Society), enhancing its credibility in the advertising sector.

Strong Financial Growth: Cash Ur Drive Marketing Ltd. has demonstrated robust financial performance, with a 45% YoY increase in revenue and a 92% rise in PAT between FY24 and FY25.

Diversified Media Portfolio: With offerings across transit, outdoor, print, and digital platforms, the company ensures a comprehensive brand outreach for clients.

Low Debt Structure: The company has maintained minimal borrowings, reducing financial risk and enhancing operational efficiency.

High Return Ratios: Key financial indicators like ROE (44.43%) and ROCE (41.55%) reflect efficient asset utilization and strong profitability.

High Client Concentration: A major portion of revenue comes from a limited number of clients, which can pose a risk if any major contract is lost or reduced.

Industry Dependence on Economic Trends: The advertising industry is cyclical and heavily influenced by macroeconomic factors and consumer sentiment, which can impact demand.

Project-Based Revenue Model: Being a campaign-driven business, revenue generation may fluctuate based on project inflows, affecting cash flow consistency.

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Company

Astha Credit & Securities Pvt Ltd NSE, BSE & MCX SEBI Reg No:

INZ000187932

Membership ID:

NSE - 12227 BSE-6844 MCX - 40000 NSDL-IN303420 CDSL-94500

CIN:

U65929MP2003PTC016241

SEBI Depository Participant Reg No:

IN-DP-611-2021

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SEBI RA Registration:

INH000013332

AMFI Registration:

ARN-35911

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We do proprietary trading

Client Bank Account Details:

Sr. No	Name of Bank Account	Bank Account Number	IFSC Code
1	ASTHA CREDIT AND SECURITIES P LTD - USCNBA A/c	00620340000150	HDFC0000062

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1. No need to issue cheques by investors while subscribing to IPO. Just write the bank account number and sign in the application form to authorize your bank to make payment in case of allotment. No worries for refund as the money remains in the investor's account. 2. KYC is a one-time exercise while dealing in securities markets - once KYC is done through a SEBI registered intermediary (Broker, DP, Mutual Fund, etc.), you need not undergo the same process again when you approach another intermediary.

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CUDML IPO

About Cash Ur Drive Marketing Limited

Why To Invest in Cash Ur Drive Marketing Limited