Home/IPOs/BZRSTYL
Start Date30-08-2024
Application Timing10am-5pm
Price Range₹370 - ₹389
Min Qty38
Min. Investment₹14060
Listing DateNA
Close Date03-09-2024
About Baazar Style Retail Limited
Baazar Style Retail Limited is a value fashion retailer with leadership position in terms of scale in the states of West Bengal and Odisha respectively in organized value retail market. They have the largest retail footprint in Eastern India when compared to the Listed Value Retailers in Fiscal 2023. Company operates 153 stores spread across over 1.39 million square feet located in 140 cities. A majority of its stores are operated under the brand name ‘Style Bazaar’. The main offering is apparels and general merchandise verticals.
Why To Invest in Baazar Style Retail Limited
Emerging value fashion brand in the Eastern region with over 150 stores in 140 cities. The company proposes to utilize the Net Proceeds towards:
- Prepayment or repayment of all or a portion of certain outstanding borrowings availed by the Company and
- General corporate purposes.
Financial Table
| Year | 2021 | 2022 | 2023 | 9 months ended Dec 2023 |
|---|---|---|---|---|
| Revenue from Operations (Rs. Cr) | 426.7 | 551.1 | 787.9 | 749.3 |
| Profit After Tax (Rs. Cr) | -18.2 | -8 | 5.1 | 28.3 |
Strengths And Risks
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Market Leadership in West Bengal, Orrisa: Baazar Style Retail Limited was the fastest growing value retailer during the period 2017 to 2023 when compared to Listed Value Retailers in terms of store count, registering a CAGR of 42%, and has expanded across nine states and operating 153 stores as of Dec '23.
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Strong Market Understanding: Company has a strong understanding of customer preferences to offer a comprehensive, targeted and affordable product mix along with their private label brands leading to customer loyalty. The deep knowledge of clusters has enabled them to customize product assortment as per the local needs and respond to changing customer preferences and market demands.
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High Operational Efficiency : Company uses an integrated and robust information technology system specifically built for areas including procurement, sales and inventory management, in-store systems, financial management
and other administrative systems. There is a robust vendor selection process focusing on order fulfilment capacity, product delivery time, and the quality of products offered by Suppliers.
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Experienced Promoters & Team: Company's promoters and senior managemenhaver multi-decadal experience in the apparel industry in various functions such as marketing, manufacturing, retail operations, procurement, merchandising etc. The company is also backed by various investors including Rekha Rakesh Jhunjhunwala, Kewal Kiran Clothing Limited, Manohar Lal Agarwal, promoter of Haldiram Snacks, family office of Supreme Industries etc.
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High Competition: Company operates in a highly competitive industry with swift changes in consumer trends and technology, which may lead to an adverse impact on market share at any time.
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Regional Presence: Copanhy's stores are concentrated in the eastern parts of India, and they generated a majority of sales from stores in West Bengal, Odisha, Assam, and Bihar. Any changes in market or consumer shift can impact business. Further expansion into other regional may pose a challenge.
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Seasonal Customer Demands: There are certain products which depend upon seasonal requirements such as casual wears, T-shirts, shorts etc., during summer season and woollens during winter seasons or requirements based on the festive or wedding seasons, and success is dependent on ability to meet such requirements in a timely manner.
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