Bag Convergence Limited
Minimum investment
Bidding date
30 Sep - 03 Oct 2025
Price range
₹82 - ₹87
Minimum quantity
3,200
Minimum investment
₹1,31,200
Issue size
₹48.72 Cr.
IPO doc (link)
RHP docs
Listing exchange
NSE/BSE
Category | Subscription |
|---|---|
Qualified Institutional Buyers | - |
Retail Individual Investor | - |
Non-Institutional Investor | - |
Others | - |
Total | - |
Incorporated in April 2007, B.A.G. Convergence Ltd. specializes in providing technical assistance and production services for television channels and websites. The company launched its first website news24online.com in 2007 and has since expanded into digital and Connected TV (CTV) platforms through partnerships like Samsung.
Its services include:
Artificial Intelligence & Automation: AI-driven solutions for content creation and distribution.
Cloud-Based Broadcasting: Seamless media management and live broadcasting.
High-Definition & 4K Production: Creating premium video content.
OTT & Streaming Services: Content development for OTT platforms ensuring digital reach.
As of August 31, 2025, the company employed 87 professionals.
Part of a reputed media and broadcasting group:: B.A.G. Convergence benefits from the strong foundation and experience of the B.A.G. Network, which has an established presence in the Indian media and broadcasting industry.
Strong digital ecosystem with OTT and CTV presence:: The company has diversified into OTT, Connected TV, and social media platforms, ensuring a wider reach across multiple content delivery channels.
Positive financial growth:: In FY25, the company recorded 18% growth in revenue and 17% growth in profit after tax, highlighting consistent performance.
High return on net worth and expansion plans:: With RoNW at 40.96% and EBITDA margin of 39.04%, the company showcases strong profitability, along with expansion into AI-driven media solutions for future growth.
High industry competition:: The digital content and OTT sector is highly competitive, with several established players dominating the space.
Dependence on continuous innovation:: Sustained success depends on the company’s ability to innovate and adapt to fast-changing technology trends.
Equity dilution post issue:: Promoter holding will reduce from 89.58% to 65.93% after the IPO, leading to a dilution in ownership.
Higher valuation post issue:: The post-IPO P/E ratio stands at 19.62, which may be considered on the higher side compared to industry benchmarks.
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