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AMAGI IPO

Amagi Media Labs Limited
IPO Doc
Start Date13-01-2026
Application Timing10am-5pm
Price Range₹343 - ₹361
Min Qty41
Min. Investment₹14063
Listing Date21-01-2026
Close Date16-01-2026

About Amagi Media Labs Limited

Amagi Media Labs Ltd. is a cloud-native SaaS company engaged in broadcast and connected TV (CTV) technology. Founded in 2008 and headquartered in Bengaluru, India, the company provides end-to-end solutions for content creation, distribution, and monetisation across traditional television and digital streaming platforms.

Amagi enables broadcasters, content owners, and streaming platforms to launch, manage, and monetise live linear channels on Free Ad-Supported Streaming TV (FAST) platforms such as Pluto TV, Samsung TV Plus, and Roku Channel. Its product suite includes cloud playout, content scheduling, ad insertion, and advanced data analytics tools.

The company has a strong global presence across the US, Europe, and Asia, serving more than 700 content brands and powering over 2,000 channel deployments in 100+ countries. As of March 31, 2025, Amagi employed 884 full-time staff, with a majority working in technology and engineering roles across India, the US, Croatia, and Poland.

Why To Invest in Amagi Media Labs Limited

Strong Industry Tailwinds : Amagi operates in the fast-growing connected TV and FAST ecosystem, which is witnessing rising global demand for ad-supported streaming content.

Cloud-Native, Scalable Business Model : The company’s SaaS-based platform reduces infrastructure costs for clients while offering high scalability and recurring revenue potential.

Global Client Base : Serving over 700 content brands worldwide provides revenue diversification and reduces dependency on any single geography.

Improving Financial Performance : Amagi has turned profitable in H1-FY26, showing a positive shift after losses in previous years.

Experienced Promoters and Leadership : The company is led by visionary founders with deep expertise in media technology and a strong innovation-driven culture.

Financial Table
Period Ended30 Sep 202531 Mar 202531 Mar 202431 Mar 2023
Assets1,352.161,425.001,308.081,405.96
Total Income733.931,223.31942.24724.72
Profit After Tax6.47-68.71-245.00-321.27
EBITDA58.2323.49-155.53-140.34
NET Worth859.34509.45496.80644.49
Reserves and Surplus-25.57227.73-379.40-372.68
Total Borrowing0.000.000.000.00
Strengths And Risks
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One-Stop Cloud-Based Media Solution: Amagi Media Labs provides an end-to-end, glass-to-glass cloud solution that covers content playout, distribution, ad insertion, and monetisation. This integrated offering helps broadcasters and FAST platforms reduce complexity and operational costs.
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Proprietary Technology with AI Capabilities: The company operates on its own award-winning technology platform supported by artificial intelligence and data analytics. This allows better ad targeting, improved viewer engagement, and higher monetisation efficiency for clients.
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Strong Network Effects Business Model: Amagi is positioned within a three-sided marketplace connecting content owners, advertisers, and streaming platforms. As each participant grows, the overall value of the ecosystem increases, creating strong network effects and entry barriers.
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Debt-Free Balance Sheet: The company has zero borrowings, which reflects prudent financial management. A debt-free structure provides flexibility to invest in growth, technology, and acquisitions without balance sheet pressure.
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Long-Term Global Customer Relationships: Amagi serves over 700 content brands across more than 100 countries. Its long-standing relationships with global customers provide revenue stability and repeat business opportunities.
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High Valuation Levels: The IPO is priced at a premium valuation, with a high post-IPO price-to-earnings multiple. This may limit short-term upside and makes the investment sensitive to earnings performance.
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Recent Profitability Track Record: Although the company has turned profitable in H1-FY26, it has a history of losses in previous years. Sustained profitability over the long term is yet to be fully established.
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Dependence on Advertising Revenue: A significant portion of Amagi’s revenue comes from advertising spends. Any slowdown in the advertising market or changes in advertiser behavior could impact financial performance.
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Competitive Global Media-Tech Industry: The company operates in a highly competitive global environment with large international players and emerging technology firms, which may affect pricing power and market share.
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Lower Promoter Shareholding Post IPO: Promoter holding remains relatively low after the IPO, which may be a concern for some investors seeking strong promoter ownership and long-term alignment.
FAQs
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