Yatra Online IPO

Trusted Brand: : Yatra is one of the most well-recognised travel brands in the country, addressing the needs of both leisure and business travelers Their leading market position and “Yatra” brand enables them to target new customers and leverage when contracting with airlines and hotel suppliers.

Large, Loyal Customer Base: : They have served 12 million cumulative travel customers as of Sept ‘21, with over half of them having signed up for their eCash loyalty program. They recorded a booking success rate of 98.7% on their websites and mobile applications in the B2C channel for domestic transactions

Multi-Channel Strategy: : They have a unique go-to-market strategy that is a mix of B2C and B2B. This comprehensive approach creates a strong network resulting in significant cross-sell between business and leisure travelers, which addresses the entire travel market in India.

Integrated Tech Platform: : They utilize a single data center with an active backup in a separate location and also utilize cloud services with ability to restore all site operations within 48 hours in case of a complete shut-down.

B2B Channel: : Their B2B channel includes corporate travel and travel agent business. They provide an end-to-end SaaS-based travel solution to corporates. The Travel Agent channel helps them reach customers in smaller markets (Tier 2 and Tier 3 cities) where internet penetration has traditionally been lower.

Covid Impact: : The COVID-19 pandemic has had, and is expected to continue to have, a material adverse impact on the travel industry and their business, financial performance and liquidity position.

High Competition: : The Indian travel industry is highly competitive and success depends upon ability to compete against numerous established and emerging competitors, including other online travel agencies, traditional travel companies, travel research companies, payment wallets, search engines and metasearch companies, both in India and abroad.

Airline Industry Risk: : They are partnered with seven domestic airlines as well as over 400 international airlines; however, a substantial portion of our Air Ticketing revenue comes from 4 airlines. Any adverse market development can hamper the business.

Consolidation Risk: : Air India now uses one Global Distribution Service provider for its entire domestic inventory and two GDS providers for its international inventory. Other airlines may also switch to the same which can impact volumes and revenue significantly