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STANLEY IPO

Stanley Lifestyles Limited
Start Date21-06-2024
Application Timing10am-5pm
Price Range₹351 - ₹369
Min Qty40
Min. Investment₹14040
Listing Date28-06-2024
Close Date25-06-2024

About Stanley Lifestyles Limited

Why To Invest in Stanley Lifestyles Limited

Leading player in premium luxury furniture with track record of financial growth. The company proposes to utilize the Net Proceeds towards the funding of the following objects:

  1. Expenditure for opening new stores under the formats of "Stanley Level Next", "Stanley Boutique" and "Sofas & More by Stanley" ("New Stores");
  2. Expenditure for opening anchor stores ("Anchor Stores");
  3. Expenditure for the renovation of existing stores under the formats of "Stanley Level Next", "Stanley Boutique" and "Sofas & More by Stanley" ("Existing Stores");
  4. Funding the capital expenditure requirements for purchasing new machinery and equipment by the company and Material Subsidiary, SOSL; and
  5. General corporate purposes.
Financial Table
Year202120222023
Operating Revenue (Rs. Cr)195.7292.2418.9
Profit After Tax (Rs. Cr)1.923.234.9
Strengths And Risks
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Largest and the Fastest Growing Brand in its Segment: They are India’s largest super-premium and luxury furniture brand with a market share of 5.61% and the largest in terms of number of stores and the fastest in term of revenue growth growing brand in the furniture. Their revenue from operations increased from Rs 195.7 Cr in Fiscal 2021 to Rs. 418.9 Cr in Fiscal 2023 at a CAGR of 46%
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Comprehensive Home Solutions Provider: Company's product portfolio includes sofas, cabinetry and furniture for living rooms, dining rooms, family rooms, kitchens, bedrooms (including bedding products), and home offices, offering complete home solutions including installations. They have continuously expanded product offerings by leveraging the “Stanley” brand.
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Pan India Presence: They have an extensive pan-India retail presence across various store formats which allows them to target various markets ensuring enhanced brand visibility. They have the largest network of retail outlets that offer luxury furniture products in India.
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Efficient business model : Company's business model has resulted in positive cash flows over the years and their net cash flows from operating activities were Rs 32.9 Cr, Rs. 28.5 Cr and Rs. 67.9 Cr in Fiscal 2021, 2022 and 2023.
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Product Concentration: Stanley's business is highly dependent on the sale of sofas and recliners. Variations in demand and changes in consumer preference for sofa and recliner products could have an adverse effect on their business, results of operations and, financial condition.
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