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SENCO IPO

Senco Gold Limited

IPO Doc

Start Date04-07-2023

Application Timing10am-5pm

Price Range₹301 - ₹317

Min Qty47

Min. Investment₹14147

Listing DateNA

Close Date06-07-2023

About Senco Gold Limited

Why To Invest in Senco Gold Limited

Largest organised jewelry retailer in the eastern region of India as per number of stores with strong brand name and franchisee model. The proceeds will be utilised to fund working capital requirements of the company.

Strengths And Risks

Strong Brand Name:: The company has a strong brand name with heritage and legacy of over five decades.

Large Retail Network: : Senco is the largest organized jewelry retail player in the eastern region of India based on number of stores.

Franchisee Model: : Senco has a strong ‘Company Operated Showroom’ base complemented by an established asset-light ‘franchise’ model leading to operating leverage. They operate 70 Company Operated Showrooms and 57 Franchisee Showrooms.

Product Mix: : Company is focussed on light, affordable jewelry with the intention to cater to the upwardly mobile and younger generation.

Experienced Management: : Senco has an experienced management team and institutional investor support.

Gold Prices:: Rising gold prices can impact demand from end consumers thus shrinking the overall market size and volumes.

Competition: Senco : operates in highly competitive and fragmented markets, where demand is driven by market trends, pricing and customer preferences. Any loss in market share can impact business and revenues.

Working Capital Requirements: : The company requires significant amounts of working capital. Inability to meet working capital on commercially acceptable terms, may have an adverse impact on business, financial condition and results of operations.

Govt Regulations:: They source gold for our operations under the gold-metal loans through bullion banks on loan basis, which remains subject to RBI regulations. Any adverse change in the regulations governing gold on loan basis may adversely affect financial standing.

Legal Cases:: Senco has been subject to a ‘search and seizure’ operation by the IT dept in the past, which has resulted in taxation and criminal proceedings being initiated against our Company and our Individual Promoter. They have also been subject to an on spot search from excise dept.

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Astha Credit & Securities Pvt Ltd
NSE, BSE & MCX Sebi Reg No:
INZ000187932

For any grievance contact:
grievance@rupeezy.in
0755-4268599

Membership ID:
NSE - 12227 BSE-6844 MCX - 40000
NSDL-IN303420 CDSL-94500

For cyber attack incident reporting:
gyanesh@rupeezy.in
9669695615

CIN:
U65929MP2003PTC016241

SEBI RA Registration:
INH000013332

SEBI Depository Participant Reg No:
IN-DP-611-2021

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Attention Investors:
1.No need to issue cheques by investors while subscribing to IPO. Just write the bank account number and sign in the application form to authorise your bank to make payment in case of allotment. No worries for refund as the money remains in investor's account. 2.KYC is one time exercise while dealing in securities markets - once KYC is done through a SEBI registered intermediary (Broker, DP, Mutual Fund etc.), you need not undergo the same process again when you approach another intermediary.

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Awareness regarding guidelines regarding margin collection:

Stock Brokers can accept securities as margin from clients only by way of pledge in the depository system w.e.f. September 1, 2020
Update your mobile number & email Id with your stock broker/depository participant and receive OTP directly from depository on your email id and/or mobile number to create pledge
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All investors are requested to take note that 6 KYC attributes i.e. Name, PAN, Address, Mobile Number, Email id and Income Range have been made mandatory. Investors availing custodian services will be additionally required to update the custodian details.
The last date to update KYC is on or before March 31, 2022.
Thereafter non-compliant trading accounts will be blocked for trading by the Exchange.
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The demat account shall be unfreezed once the investor submits the deficient KYC details and the same is captured by the depository participant in the depository system.
To ensure smooth settlement of trades, the investors are requested to ensure that both the trading and demat accounts are compliant with respect to the KYC requirement.
The investors are hereby requested to comply with the regulatory guidelines issued by Exchanges and Depositories from time to time with regard to KYC compliance and related requirements.

Disclaimer:

Investment in the securities market is subject to market risks, read all the related documents carefully before investing.
Brokerage will not exceed SEBI prescribed limit.
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For commodities derivatives please note that Commodities Derivatives are highly leveraged instruments.
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Mutual fund investments are subject to market risks, read all scheme related documents carefully. Mutual Funds are not an approved product of the Exchanges and any dispute related to this will not be dealt at Exchange platform. ACSPL is a Mutual fund distributor/s registered for Mutual Funds.

Client Bank account Details:

Sr. No	Name of Bank Account	Bank Account Number	IFSC Code
1	ASTHA CREDIT AND SECURITIES P LTD - USCNBA A/c	00620340000150	HDFC0000062
2	ASTHA CREDIT AND SECURITIES P LTD - USCNBA A/c	57500000351820	HDFC0000062

*Investors are requested to note that Stock broker Astha Credit and Securities Private Limited is permitted to receive/pay money from/to investor through designated bank accounts only named as client bank accounts. Stock broker Astha Credit and Securities Private Limited is also required to disclose these client bank accounts to Stock Exchange. Hence, you are requested to use following client bank accounts only for the purpose of dealings in your trading account with us. The details of these client bank accounts are also displayed by Stock Exchanges on their website under “Know/ Locate your Stock Broker.

Prevent Unauthorized Transactions in your demat account --> Update your Mobile Number with your Depository Participant. Receive alerts on your Registered Mobile for all debit and other important transactions in your demat account directly from NSDL/CDSL on the same day......................issued in the interest of investors. We do Pro trading.

Client registration documents in Vernacular languages: Get Documents