They are an ISO 9001:2015 and 14001:2015 certified company engaged in the business of manufacturing and selling of wires, and LT aluminium cables and fast moving electrical goods (FMEG) under our flagship brand “PLAZA CABLES” and home brands such as “Action Wires” and “PCG”. The product mix comprises different types of wires and cables, and FMEG such as electric fans, water heaters, switches and switchgears, PVC insulated electrical tape and PVC conduit pipe & accessories. They are one of the growing manufacturers in the wires and cables industry in northern region in India. Their existing Manufacturing Unit is located at Baddi, Himachal Pradesh and they have installed production capacity of 12,00,000 coils per annum
Strengths And Risks
+ Diverse Portfolio: : Their understanding of the domestic wire and cable industry complements product development which has allowed them to develop a portfolio of a variety of products for different customer segments.
+ Distribution Network: : Plaza WIres has over 1108 authorized dealers and distributors, 4 branch offices in Uttarakhand, Rajasthan, Kerala and Uttar Pradesh, 3 warehouses in Uttar Pradesh, Assam and Delhi and C&F agents in Punjab, Kerala and Maharashtra. They have repeat relationships with most of our key distributors & dealers. The market knowledge, financial resources and time required to develop such a distribution network is an entry barrier for competition.
+ Experienced Promoter: : Mr. Sanjay Gupta, Chairman & Managing Director and Promoter, has been instrumental in expanding operations, implementing strategic marketing and business initiatives. They are supported by 186 committed staff
- Raw Material: : Inadequate or interrupted supply and price fluctuation of raw materials and packaging materials could adversely affect business, cash flows and profitability.
- Capital Expenditure Risk: : They have substantial capital expenditure requirements and may require additional financing, which could have adverse effect on cash flows and finances.
- Fragmented Industry: : The industry segments in which Plaza Wires operates is fragmented, they face competition from large players, which may affect their business operations.
- Legal Proceeding: : Company, its Promoters, its Directors, and one of the Group Companies are parties to certain legal proceedings. Any adverse decision in such proceedings may have a material adverse effect on business,
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