Landmark Cars is a leading premium automotive retail dealership business in India for Mercedes-Benz, Honda, Jeep, Volkswagen and Renault. They also cater to the commercial vehicle retail business of Ashok Leyland in India.
With first dealership for Honda in 1998, and today have a network of 112 outlets in 8 states, 31 cities with 61 sales outlets and 51 service outlets. They are focused on the premium and luxury automotive segments.
They have a presence across the automotive retail value chain, including sale of new vehicles, after-sales service, repairs, sales of spare parts, accessories, sales of pre-owned passenger vehicles and third-party financial and insurance products.
Further they have executed a letter of intent with the automaker BYD, a leading player in the global EV market, for dealerships in the NCR and Mumbai.
Strengths And Risks
+ Leading Automotive Dealership: : The co is a leading premium automotive retail dealer in India for top of the line brands e.g. Mercedes Benz, Honda, Jeep, Volkswagen, Renault etc.
+ Growing After-Sales Business: : Company operates after-sales service and spares business which provides a stable revenue stream and contributes to higher-margin revenues which helps mitigate the cyclicality that has historically impacted some players of the automotive sector.
+ Comprehensive Business Model:: The company caters to the entire customer value chain with new vehicle sales, after sales service, repair, spare parts, lubricants and other products, pre-owned cars and distribution of third party products.
+ Leveraging Technology:: The company is leveraging technology to bring in better efficiency and customer convenience and lower costs for operationalizing new outlets.
- Dealership Terms:: The company is subject to significant influence and restrictions imposed by OEMs as per dealership or agency agreements that may adversely impact their business if not complied with.
- OEM Dependent Business: : Our success depends on the branding, marketing and competitiveness of their OEMs’ vehicle brands in India and any damage to these brands or their failure to compete in India could affect their business.
- Contract Renewals: : The decision by any of the OEMs not to renew, to terminate or to require adverse material modifications to any of the dealership or agency agreements can affect the business.
- Geographic Concentration: : The company’s sales are largely from Gujarat and Maharashtra. Any regulatory changes or adverse event in these region can affect sales and operations
FAQs .What is the Landmark Cars Limited IPO? +
.When will the IPO open? +
What is the lot size of the IPO? +
How to apply for an IPO? +
When will the IPO be allotted? +
When is the IPO listing date? +
