CELLO IPO

Cello World is a leading and popular Indian consumer products company. with presence in the consumer houseware, writing instruments and stationery, and moulded furniture and allied products categories, and are amongst the largest brands in the Indian consumerware market. They offer 15,891 stock-keeping units across our product categories. 

While the company was incorporated only in 2018, their promoter family has been associated with Cello Plastic Industrial Works and the ‘Cello’ brand since 1962.  

Consumer Houseware: Cello Puro, Chef, H2O, Modustack, Kleeno, Maxfresh and Duro brands. 

Writing & Stationery: Ultron2X and Geltron

Moulded Furniture and Allied Products: Cello

 They own/lease and operate 13 manufacturing facilities and have a strong pan-India distribution network.

ABOUT THE INDUSTRY
 

The Indian Consumerware Market is broadly divided into two categories, Consumer Houseware and Consumer Glassware.

Consumer Houseware: Hydration, Cookware, Insulated Ware, Lunchboxes, Storage Containers, Melamine, Small Kitchen Appliances and Cleaning Products. 

Consumer Glassware: Opalware, Glassware and Porcelain

This market has witnessed steady growth over the years with market size increasing from Rs. 305 Bn in FY ‘20 to Rs. 348 Bn FY 2022 growing at a CAGR of 6.9% and expected to reach INR 565 Bn Cr in FY 2027 growing at a CAGR of 10.2%. Various factors like increasing disposable income, nuclearization of families, and growing demand for organized and functional kitchen spaces.

The Consumer Glassware industry has been growing at a double-digit CAGR over the years and it is expected to continue the growth momentum reaching INR 63 Bn by FY 2027.