Cello World Limited
Start Date30-10-2023
Application Timing10am-5pm
Price Range₹617 - ₹648
Min Qty23
Min. Investment₹14191
Listing DateNA
Close Date01-11-2023

About Cello World Limited

Cello World is a leading and popular Indian consumer products company. with presence in the consumer houseware, writing instruments and stationery, and moulded furniture and allied products categories, and are amongst the largest brands in the Indian consumerware market. They offer 15,891 stock-keeping units across our product categories. 

While the company was incorporated only in 2018, their promoter family has been associated with Cello Plastic Industrial Works and the ‘Cello’ brand since 1962.  

Consumer Houseware: Cello Puro, Chef, H2O, Modustack, Kleeno, Maxfresh and Duro brands. 

Writing & Stationery: Ultron2X and Geltron

Moulded Furniture and Allied Products: Cello

 They own/lease and operate 13 manufacturing facilities and have a strong pan-India distribution network.


The Indian Consumerware Market is broadly divided into two categories, Consumer Houseware and Consumer Glassware.

Consumer Houseware: Hydration, Cookware, Insulated Ware, Lunchboxes, Storage Containers, Melamine, Small Kitchen Appliances and Cleaning Products. 

Consumer Glassware: Opalware, Glassware and Porcelain

This market has witnessed steady growth over the years with market size increasing from Rs. 305 Bn in FY ‘20 to Rs. 348 Bn FY 2022 growing at a CAGR of 6.9% and expected to reach INR 565 Bn Cr in FY 2027 growing at a CAGR of 10.2%. Various factors like increasing disposable income, nuclearization of families, and growing demand for organized and functional kitchen spaces.

The Consumer Glassware industry has been growing at a double-digit CAGR over the years and it is expected to continue the growth momentum reaching INR 63 Bn by FY 2027. 

Why To Invest in Cello World Limited

Leading consumerware company with popular and well established brands and strong financial performance. The company will not receive any proceeds from the Offer. All the Proceeds will be received by the respective Selling Shareholders, in proportion to the Equity Shares offered by them.

Strengths And Risks
Well-established Brand: Brand Cello was awarded as one of the most trusted brands of India in 2021 by Commerzify. The brand has a strong market position in the consumer products industry.
Diversified Product Portfolio: They offer 15,891 SKUs across various product categories with a diverse range of products, types of material and price points, to serve as a ‘one-stop-shop’, with consumers across all income levels purchasing our products.
Pan-India Distribution Network: Their nationwide sales and distribution network is supported by our 721 member sales team. They have developed and maintained longstanding relationships with distributors, and retailers over the years.
Manufacturing Capability: They own and operate 13 manufacturing facilities across five locations, with an installed annual capacity of 57.77 million units of consumer houseware products per annum, 15,000 tonnes of opalware and glassware per annum, 705.00 million units of writing instruments and stationery products per annum and 12.80 million units of moulded furniture and allied products.
Financial Performance: Their revenue from operations increased from Rs. 1,049.4 Cr in the FY 2021, to Rs. 13,59.2 Cr in the FY 2022 and Rs. 1,796.7 Cr in the FY 2023, at a CAGR of 30.84%
Fluctuations in Raw Material Prices: Fluctuations in price of plastic granules and plastic polymer prices, and disruptions in their availability may have an adverse effect on business.
Competition: They face significant competition which may lead to a reduction in market share, can increase expenditure on advertising and marketing as well as cause them to offer discounts, which may have adverse impact on business.
Counterfeit Products: They face pressure from unfair trade practices like the sale of counterfeit, cloned, lookalike and pass-off products sold illegally. This can harm the brand and reputation.
Trademark: Company does not own the trademark for key brands, including Cello, Unomax, Kleeno, Puro and their respective logos. If they are unable to renew the license to use these trademarks and logos, the business may be adversely affected.
What is the Cello World Limited IPO? +
When will the IPO open? +
What is the lot size of the IPO? +
How to apply for an IPO? +
When will the IPO be allotted? +
When is the IPO listing date? +

Explore Other Products

Rupeezy AppAdvanced charts, advanced Option Chain, instant pay-in & pay-out,margin .Learn More
Rupeezy <> TradingViewEnjoy top-class trading experience enhanced by advanced TradingView charts.Learn More
DockPortfolio analysis, pledge holdings, apply in IPOs & download reports Learn More