Apeejay Surrendra Park Hotels IPO
Apeejay Surrendra Park Hotels Limited
Minimum investment
Apeejay Surrendra Park Hotels IPO Details
Bidding date
05 Feb - 07 Feb 2024
Price range
—
Minimum quantity
96
Minimum investment
₹14,112
Issue size
—
IPO doc (link)
RHP docsListing exchange
NSE/BSE
Apeejay Surrendra Park Hotels IPO Dates & Timeline
About Apeejay Surrendra Park Hotels IPO: Company Overview
Apeejay Surrendra is the the 8th largest hotel chain with asset ownership in India. They operate hospitality assets under their own brand ‘The Park’. They pioneered the concept of luxury boutique hotels in India under the brand, ‘THE PARK’, extending it further through ‘THE PARK Collection’, and in upper midscale categories with brands ‘Zone by The Park’ and ‘Zone Connect by The Park’.
Company has a long-standing expertise of over five decades in the hospitality business of owning and operating hotels, with first hotel being launched under their brand ‘THE PARK’ at the iconic Park Street in Kolkata.
They have established presence in the retail food and beverage industry through the retail brand ‘Flurys’. Apeejay Surrendra Park Hotels operate 80 restaurants, night clubs and bars. They have created award-winning brands such as Zen, Someplace Else, Tantra, Roxy, iBar, The Leather Bar, Pasha and Aqua.
ABOUT THE INDUSTRY
Indian Hotel industry contributed USD 40 billion to GDP in 2022. By 2027, this number will reach USD 68 billion and USD 1 trillion by 2047. Rising income levels, flow of domestic and foreign tourists and development of Tier 2 & 3 cities have added to this growth.
Strengths & Risks of Apeejay Surrendra Park Hotels IPO
Established Hospitality Brands : Through the strength of their brands including The Park, Flurys, Zen, Someplace Else, Tantra, Roxy, iBar, The Leather Bar, Pasha, Aqua, Lotus, Fire, 601, The Bridge, Aura etc, company has been able to further expand and their hotel portfolio at a CAGR of 21.56%, during last three fiscals.
High Occupancy Rate : Apeejay Surrendra has a strong operating track record of high occupancy and competitive average room rates for their hotel properties during last three Fiscals. They have been able to achieve an average occupancy level of 92% in owned hotels for Fiscal '23. for our owned hotels
Diversified Business: The food, beverage, and entertainment business adds a non-cyclical element to the seasonal and cyclical hospitality industry, thereby providing added stability and resilience to earnings and cash flows.
High Margin Iconic Brand Flury's: The asset-light business model adopted by Flury's provides a diversified, resilient, and scalable business model to leverage on. In fiscal 2022, Flury’s had the highest EBITDA margin of 24.75 % among peers.
Strategic Locations: Company operates 27 hotels across upscale to upper midscale category, with pan-India presence representing 2,111 rooms. They have grown our business geographically across megacities, tourist centres, business parks, and emerging locations.
Property Development: Business is exposed to risks associated with the development of hotel properties and land banks. Any delay in the construction of new hotel buildings or expansion of existing properties may have an adverse effect on business.
Revenue Concentration Risk: A large portion of revenue (approx 75%) is realised from top five owned hotels with THE PARK Kolkata contributing 21% to the total income. Any adverse development affecting these hotels or the regions may adversely affect the business.
Seasonality: Hospitality business is subject to seasonal and cyclical variations that could result in fluctuations in cashflows.
How to Apply for Apeejay Surrendra Park Hotels IPO: Step-by-Step Guide
- Research the IPO:Review the prospectus and company details.
- Open accounts:Ensure you have a demat and trading account.
- Check dates:Note the IPO opening and closing dates.
- Apply online:Log in to your brokerage account and complete the IPO application form.
- Make payment:Pay through your linked bank account.
- Submit application:Confirm and submit your application.
- Track status:Monitor the allotment status and check for shares in your demat account upon listing.
FAQs: Apeejay Surrendra Park Hotels IPO
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