Starting in 1997 in Jaipur, Motisons Jewellers is a retail jewellery player in the business of sale of jewellery made of gold, diamond, kundan and sale of other jewellery products that include pearl, silver, platinum, precious, semi-precious stones and other metals. They currently have presence across multiple prominent locations in Jaipur, Rajasthan. They operate 4 showrooms under the “Motisons” brand located across the city of Jaipur. The flagship store ‘Motisons Tower’ is located at the high street of Tonk Road, Jaipur spanning an area of approx. 11,700 Sq Ft and has 3 floors. In addition, they also sell products through online platform at https://www.motisonsjewellers.com/.
Strengths And Risks
+ Brand Name & Heritage: Company has a proven track record of approx. 25 years. Over the years, they have grown significantly and have established the brand 'Motisons'. They hallmark all gold products to ensure quality and purity. Gold used as raw material is sourced from authorised bullion dealers and loose diamonds are mostly procured from reputed sight holders; the manufacturing of jewellery is carried out either by the skilled Karigars or organised manufacturers.
+ Strategic Location of Showrooms : Jaipur, Rajasthan has been well-known for manufacturing of traditional jewellery. To leverage this
opportunity and tap the growing historical jewellery retail market, company has rapidly expanded the retail network of strategically located stores.
+ Experienced Promoters: Company's promoters, have been associated with the jewellery industry for more than two decades and continue to provide strategic insights and overall direction to the business based on their long experience and knowledge of customer preferences and demands in the industry.
+ Diversified Product Portfolio: Company's product portfolio comprises over 300,000+ jewellery designs, including a wide range of gold,
diamond and other jewellery products across different price points.
- Legal Proceedings: Certain of company's promoters and members of the promoter group are involved in proceedings involving SEBI, Stock Exchange and legal proceedings which could have an adverse impact on the business and reputation. Promoters, Mr. Sanjay Chhabra and Mr. Sandeep Chhabra, in past, were involved in proceedings initiated by investigation agency in relation to betting in the cricket matches of
Indian Premier League. Though they have been duly discharged, any re-opening of matter could
have an adverse impact on business and reputation.
- High Working Capital Requirements: Company has significant working capital requirements and operates on high debt to equity ratio. Inability to secure adequate working capital loans on commercially reasonable terms could have a material adverse effect on the business.
- Location Risk: All of company's showrooms are in one geography, Jaipur. Any adverse development affecting the region may have an adverse effect on business and prospects.
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